The harsh reality: 82% of B2B cold emails never get past the first touch.
Why Single Emails Fail:
• Decision makers receive 120+ sales emails daily
• First email = awareness (not conversion)
• Buying committees need multiple exposures
The Proven 3-Touch Framework:
Touch 1 (Day 0): Problem identification
Subject: "[Company] revenue leak: 40% of leads never get followed up"
Body: One-sentence pain point + question
Touch 2 (Day 3): Value demonstration
Case study: How similar company solved the problem
Include specific metrics
Touch 3 (Day 7): Low-friction offer
15-minute strategy call or tool trial
Automated drip sequences handle timing perfectly
Enterprise Email Best Practices:
✓ Personalize beyond first name (reference LinkedIn posts, company news)
✓ Send from real person, not no-reply@
✓ Track opens and clicks for behavioral triggers
✓ A/B test subject lines ruthlessly
Manual follow-ups fail. Automation with intelligence converts.
Enterprise buyers need 7-13 touches before conversion—strategic sequencing makes it happen.